Management Team

Rohan Coelho - CEO


With 24 year history of penetrating technology into pioneering or resistant markets, Rohan has founded 4 businesses, brought 7 products to market in 4 industries, and have over 30 patents issued for his inventive efforts. Rexanto is Rohan's third IT business in the prescription medication space and 2nd business serving LTC pharmacies as customers.

Previously, Rohan founded and led Daverci Solutions, an eMAR (Electronic Medication Adminstration Records) company that both automates charting at facilities, and also automates electronic orders to the pharmacy. Daverci is widely recognized as segment creator and is still considered a segment leader.

Prior to Daverci, Rohan specialized in driving adoption of PC technology during 12 years at Intel and was awarded 3 Intel Achievement Awards. A veteran of Intel's Internet Health Division, Rohan developed several new healthcare IT businesses including a physician connectivity solution for electronic prescriptions integrated to both pharmacies and benefits managers.

He is co-author of a multi-media book published by Addison Wesley, has numerous industry journal and magazine publications and holds degrees in physics and computer science.



Dan Jens R. Ph., - Vice President, LTC Pharmacy Services


After several years of experience operating corporate LTC Pharmacy divisions, Dan left to successfully found and grow two independent LTC pharmacies that in Colorado. Dan was an early adopter of and helped deploy and pioneer the use of eMAR solutions at nursing homes. Dan was also one of the earliest adopters of in-house automation for 7Day supplies, and brings experience on the limitations of these approaches, to the advancements being built at Rexanto.



Dave Fong R. Ph., - Executive Advisor, Pharmacy Regulations and Operations


Most recently, GM of Pharmacy division of Safeway responsible for sales of $4 billion annual of prescription meds across 1200 stores in North America and Canada. Dave initially grew his career at Longs Drug Stores from an entry level to executive positions, including as credits the pioneering of a central fill operation supporting the California region of Long’s service geography.



Bill Rothenberg - Vice President of Sales


Bill has had a successful career of over 25 years of building winning sales teams, processes and channels for high-tech companies. His experience in direct sales, business development and partner relationships has helped deliver new technologies into competitive and hard to penetrate markets including Healthcare, BioMed and Medical enterprises.  Previous positions in large corporations include sales executive roles at Adobe, Synopsys and Cadence Design Systems; along with several start-up roles across various solutions and applications. Bill has Bachelor of Science degree with double major in Computer Science and Marketing from the Ohio State University.



Rick Bruns - Vice President, Supply Chain


20+ years of experience managing all facets of supply chains for numerous industries; including procurements, contracts, operations, call centers and customer relationships; track and trace solutions with all major logistics vendors six-sigma accuracies on over 2 million annual consumer shipments. The assembly lines that Rick designed for IBM’s manufacture of personal computers are still being used by Lenovo.



Keith Perry - Vice President, Finance


20+ years of experience managing financial operations at over 6 startups and several corporate divisions. Companies include Intel Corporation, Virtutech Inc., Wind River Systems Inc., DVD Station and others.